SCREW THE METADATA

Create A Memorable Online Presence To Grow Your Photography Business

 

Being a professional photographer
is an amazing way to earn a living.

You are your best when behind the camera.
You live for these moments. 

You own these moments.

 

But, developing an online presence
that attracts consistent clients
and referrals is difficult
and confusing:

Who am I talking to?
Where do I talk to them?
What am I going to say?
Why will they listen to me?
How do I solve problems for them?

That’s why many photographers resort to sharing content with storytelling that's not focused or beneficial to the reader, stuffed with technical jargon, and worst of all, littered with image metadata.

 

If you want to generate a digital footprint that creates visibility in front of those who need to hire you, write content that adds value - entertainment, information and/or inspiration - to those you serve.

You're in the business
of building relationships.

Your clients don't know anything about F/Stops,
lenses, camera bodies, backdrops, lights, modifiers,
or want to know whether or not you "rocked the session
with (client name)..."— they care about how 
you can help them and whether you're a good fit
to work with them.

So, where do you start?

 What if?

  • You join a thriving community of like-minded and motivated photographers
    who are ready, willing and able to support you?
  • You are able to freely share your ideas and get a variety
    of feedback in a supportive environment free of judgement?
  • You learn a framework with which to organize and collect all of
    your insights, expertise and experiences in a way that helps you create endless
    amount of online content that will resonate with your audience? 
  • You are mentored by 2 professional photographers with over 30 years
    of relevant experience and have dedicated themselves to creating a safe space
    for fellow photographers to experiment, learn and be inspired?

Welcome To The
SCREW THE METADATA
Community

We make learning how to build a memorable online
presence as easy as following the

STM FORMULA

We break down our custom framework into
easy to follow along parts:

Know Your Audience
Build Relationships Through Words And Actions
Creating Ideas For Every Story You Want To Share
Delivering Your Message
Engaging Colleagues, Mentors & Potential Clients

 

 

 

STM COMMUNITY MEMBER BENEFITS:  

Learn how to inject your personality into your writing voice 

Leverage your portfolio work in a way that educates and inspires your audience

Learn how to tie in the value that you possess as a photographer beyond the work itself

Share aspects of your business life that resonates and connects you with your audience

Access to our FB GROUP where you can interact and be held accountable by other STM members

Access to STM LIVE — our weekly show hosted in the FB Group

An opportunity to book one-on-one strategy calls with Maurice and John...

Speaking of those two...

MEET YOUR MENTORS:


Maurice Jager

Maurice Jager is Europe’s leading headshot photographer. When he’s not shooting, he educates photographers on how to leverage their visual stories and help them develop a unique position in their markets.

VISIT HIS WEBSITE.

John DeMato

John DeMato is a branded lifestyle portrait photographer and storytelling strategist who educates photographers on how to create a memorable and referable online presence by understanding the importance of the relationship between the written/spoken word and the visual.

VISIT HIS WEBSITE

END THE OVERWHELM WITH BUILDING A REFERABLE ONLINE PRESENCE.

Join a community where you'll get inspired and feel right at home.


SCREW THE METADATA IS NOT FOR YOU IF:

You rely on injecting camera metadata into your storytelling
You prefer to ride the algorithm wave and learn other SEO hacks
You commoditize your services and don't develop professional relationships
You don't want to nurture an audience into a buying decision with your online content 

SCREW THE METADATA IS FOR YOU IF:

You want to position yourself as the authority in your market 
You care about creating an amazing experience for your clients 
You want to nurture your audience with valuable online content 
You want to create an audience of advocates and referral partners

 

ATTRACT THE TYPES OF CLIENTS WITH WHOM YOU WANT TO WORK

Learn how to allow your online presence to do the heavy lifting.

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